What We Know — Orchard Group × High Tide

Venue Snapshot

Chateau 1800 vs. The Chapel by the Sea — as the data sees them.

One is a 27-acre flagship estate in Rincon. The other is an intimate beachside chapel on Tybee Island. Different venues, different audiences, same operations team — and both dramatically under-marketed relative to the reputation they've earned.

Venue 01 · Rincon, GA

Chateau 1800

1800 McCall Rd · The flagship full-service estate. Pavilion, peninsula ceremony space, getting-ready suites. Effingham County / greater Savannah market.

10,543

IG Followers

0.27%

IG Engagement

4.9★

Google (211 reviews)

DR 32

Ahrefs Domain Rating

446

Organic visits/mo

52%

of addressable traffic captured

Venue 02 · Tybee Island, GA

The Chapel by the Sea

1114 US-80 · Intimate beachside wedding chapel minutes from downtown Savannah. Built for smaller, destination-style weddings and elopements.

4,168

IG Followers

1.31%

IG Engagement

4.8★

Google (173 reviews)

DR 55

Ahrefs Domain Rating

404

Organic visits/mo

27%

of addressable traffic captured

The Orchard Group Advantage

Two brands, one operations team, one standard of service.

Bri Rosa (Director of Planning) and Sha-Real Nix (Director of Operations) are named repeatedly across 384 combined Google reviews as the reason couples book and stay happy. That level of operational consistency is rare — and it's an asset the current marketing isn't leveraging. The third Savannah venue inherits the same team, which means it can open into an already-warm brand instead of starting from zero.

Business Snapshot · For Discussion

Let's fill this in together.

Four numbers per venue. Takes about three minutes. The ROAS and gap analysis below calculate live as you type — numbers stay local to your browser.

Venue Fundamentals

✏ Click any value to edit

Chateau 1800

2025 Revenue

2026 Revenue Goal

Annual Marketing Spend

Or enter monthly avg × 12

Avg Package Value

Chapel by the Sea

2025 Revenue

2026 Revenue Goal

Annual Marketing Spend

Or enter monthly avg × 12

Avg Package Value

Business Math

Updates live as you type

ROAS by Venue — 2025 Revenue ÷ Marketing Spend

Chateau 1800

—

x —

Enter revenue & spend above

Chapel by the Sea

—

x —

Enter revenue & spend above

Combined Picture

Combined 2025 Revenue

—

Combined 2026 Goal

—

Revenue Gap

—

Growth Required

—

Combined Spend ÷ 2025 Revenue

—

Combined Spend ÷ 2026 Goal

—

What It Takes to Hit the Goal

Additional Weddings Needed

—

based on avg package value

Total Marketing Spend

—

— / mo combined

Recommended Spend to Hit Goal

—

8–12% of combined goal — growth-phase venue benchmark

ROAS Bands

<2x Below breakeven

2–4x Healthy

4–8x Strong

8x+ Elite

Business Fundamentals

Click any value to edit

Revenue

Prior Year Gross Revenue

Last full year actual

Current Year Revenue Goal

$ +50% Growth

Target over prior year

Revenue Breakdown (Prior Year by Source)

Enter estimated percentages — dollar amounts auto-calculate from prior year gross. A best guess is fine; it helps dial in the strategy.

Existing Customers

≈ $250,000 · repeat & retention

Referrals

≈ $125,000 · word-of-mouth & partners

ROAS at ~$0 CAC

New Customers

≈ $125,000 · first-touch acquisition

Breakdown share: 100% of 100%

Totals 100%

Marketing Spend

Annual

Total 2026 budget

Monthly

Auto-syncs with annual

% of Revenue

10% Rapid Growth

<5% Maintain · 5–7% Growth · 7–10% Fast · 10%+ Rapid

Acquisition Share of Spend

The slice of your marketing budget spent to win brand-new customers — paid ads, cold outreach, new-lead funnels, prospecting video. The rest goes to keeping and growing the customers you already have (email, loyalty, brand, retention content).

$35,000 to new-customer acquisition
$15,000 to retention, loyalty & brand

Return on Ad Spend (ROAS)

Overall ROAS

10.0x Blended Health Check

Includes existing customer revenue that didn't require this year's spend. Use this as a sanity check — not an optimization target.

New Customer ROAS

3.6x Healthy

New customer revenue ÷ acquisition spend. The number worth optimizing.

NC-ROAS bands: <2x below breakeven · 2–4x healthy · 4–8x strong · 8x+ elite (Hormozi's 36:1 LTV ceiling lives here)

Path to Goal (Current Year Targets)

Given your revenue goal, here's what each bucket has to deliver. Edit the target % on any card to model a different mix — the growth multipliers update live.

Existing Customers

$250,000 → $375,000

Target: %

+50%

Referrals

$125,000 → $187,500

Target: %

+50%

New Customers

$125,000 → $187,500

Target: %

+50%

Target mix: 100% of 100%

On target

Performance

Conversion Rate

% Sweet Spot

% of leads that become paying customers. >80% raise prices · 60% sweet spot · <40% drop prices or sharpen sales.

Average Ticket

Per-transaction revenue

Lifetime Value

Total customer value

Unit Economics

New Customers Acquired

Prior year count — input

CAC

$350

Acquisition spend ÷ new customers acquired

LTV : CAC

13.7 : 1 Elite

3:1 healthy baseline · 5:1 strong · 10:1+ elite · 36:1 Hormozi ceiling

The Big Picture

Where Orchard Group is today.

Combined Rating

4.85★

across both venues

Google Reviews

384

named staff in hundreds

Social Reach

14.7K

Instagram followers combined

Blended ER

0.56%

vs 1.5% vertical benchmark

The foundation is exceptional. Here's where we build on it.

Both venues have earned the kind of Google reputation most operators spend years trying to manufacture — specific, warmly written, overwhelmingly five-star. That reputation is the strongest asset in the funnel. The opportunity is in making sure the marketing puts it front and center at every stage.

Top of funnel has headroom. Chateau 1800's 10.5K Instagram followers engage at 0.27% — there's a significant gap between the audience size and the content engaging them. The raw material is already there.
Middle of funnel has quick wins. Both venues have strong Google review scores, and a few quick fixes on the inquiry path can meaningfully improve conversion.
Bottom of funnel has one clear gap. Chapel by the Sea doesn't appear on The Knot. One listing, immediately correctable, opens access to an entire shortlisting audience.

The next four pages go stage by stage and show exactly what moving each lever looks like.

Combined Baseline

The Orchard Group starting line.

Numbers across both venues, as of April 2026. Every page in this report references back to this baseline.

Combined IG Followers

0.56% blended engagement

Combined Google Reviews

4.85★ blended rating

Combined Monthly Organic Visits

vs ~3,000 addressable

Addressable Traffic Captured

Both venues combined · 63% of keyword opportunity untouched

Current State

Channel performance at a glance.

Where every marketing channel is today — before any of the strategy you'll see later in this deck kicks in.

Channel	Venue	Volume	Performance	Note
Instagram	Chateau 1800	10,543 followers	0.27% ER	~18% of vertical benchmark · 9 content type gaps
Instagram	Chapel by the Sea	4,168 followers	1.31% ER	Low reel volume · no verification · no story strategy
Google Organic (SEO)	Chateau 1800	446 visits/mo	Stagnant	DR 32 · 16 commercial keywords at positions 6–10
Google Organic (SEO)	Chapel by the Sea	404 visits/mo	27% of addressable	DR 55 · "all inclusive weddings georgia" stuck at #50
Google Reviews	Chateau 1800	211 reviews	4.9★	Owner-response rate strong · one review flags ops miscommunication
Google Reviews	Chapel by the Sea	173 reviews	4.8★	Uniformly glowing · team members named by couples
WeddingWire	Chateau 1800	Listed	Active	Paid listing live
WeddingWire	Chapel by the Sea	Listed	Active	Paid listing live
The Knot	Chateau 1800	Listed	Active	Paid listing live
The Knot	Chapel by the Sea	Not detected	Gap	Venue appears unlisted — missing an entire shortlisting audience
Website Inquiry Form	Chateau 1800	—	Friction	48-hr response-time displayed on site
Website Inquiry Form	Chapel by the Sea	—	Friction	Blog drives 13.4% of traffic with zero booking CTAs

Key Insights

Three themes shaping the strategy.

▲

Reputation > Reach

384 combined Google reviews at 4.85★ is doing more work than any channel should be asked to do alone. The venues are winning on proof — and starving on awareness.

◆

Two Audiences, One Voice Missing

Chateau 1800 targets full-service estate weddings in Effingham/Savannah. Chapel by the Sea targets beachside destination weddings. The content strategy can't treat them as one brand — but the right strategy serves both.

●

Bottom of the Funnel Is Leaking

48-hour response-time on display. Chapel missing from The Knot. These are low-effort, high-leverage fixes sitting in plain sight.

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